September 2009
Vault Analytics New Strategic Direction & Expanded Offerings

 

Vienna, VA – Septmeber, 2009– The media marketing industry was recently shaken up by Adobe’s acquisition of Omniture. Adobe, one of the largest creative software producers in the world, bought Omniture, one of the largest media analytics firms in the world, for $1.8 billion. The reason: the changing face of marketing. Marketing, now more than ever, must engage people to the point that they interact with your brand and have a positive emotional experience. In order to ensure that occurs, powerful marketing analytics must back up every piece of creative content produced, whether that be a website, an ad campaign, a YouTube movie, or a Tweet.

 

However, most creative firms don’t have strong analytics teams, nor do most analytics firms employ creative content geniuses. As more and more companies move towards interactive, rich media while simultaneously demanding measurable ROI, most firms will have to scramble to meet the demand.

 

To head this problem off, Vault Analytics has announced the expansion of their services, shifting from just marketing analytics to complete end-to-end marketing integration. Stuart Nokes, CEO of Vault Analytics, said, “Vault will be a one-stop shop for marketing services. Using Adobe’s suite, we will create marketing content that is backed by Omniture’s data analytics. We will then couple this with our own proprietary processes and advanced information visualization techniques, to ensure our clients’ goals are met. This helps us create content that is interactive and engaging as well as measurable. We optimize constantly for ROI.”

 

Vault’s services now include:

 

   Rich Media content creation

   Website design and improvement

   Search Engine Optimization

   Web Analytics

   Social Media Marketing

   Public Relations

   Marketing and Advertising Campaign Management

 

Vault is confident that it will lead the way as the industry shifts to include both media content and analytics.

 

About Vault Analytics
Vault Analytics is a privately-owned end-to-end marketing firm. Vault specializes in creating complete marketing programs for its clients, spanning idea generation, to website and content creation/improvement, to multi-channel marketing and ad campaigns. Everything Vault does is backed by data and tracked using the most advanced statistical and data visualization software available. This ensures that all our clients see bottom-line results. For more information or for partnership enquiries, visit www.vaultanalytics.com