May 2009
Vault Analytics Helps Xeromax Sciences Launch Brand Awareness Campaign

Vienna, VA – May, 2009

Gore-Tex has long had a loyal fan base for their outerwear products. However, many Gore-Tex users have to periodically reapply the waterproof coating to keep the jacket impermeable to the elements. Sensing a market need, Xeromax Sciences, a nanotech company specializing in improving textiles, developed a durable water repellant technology that is permanent. To take this new technology to the market, Xeromax has contracted Vault Analytics to perform all of their marketing.

“We knew we needed a website that could apply not only to investors, but also to OEMs, and even downstream consumers,” said Chris Bryant, CEO of Xeromax. “We then needed a way to showcase our technology to the world. The Vault team has been extremely helpful in moving us forward, ultimately resulting in two phone calls from interested textile vendors.”

Vault Analytics specializes in helping companies develop end-to-end marketing programs, creating media content and optimizing it using advanced marketing analytics. “We don’t believe in gut instinct,” said Ryan Nokes, Vault’s Chief Marketing Officer. “We have developed a comprehensive suite of tools and processes to ensure the measurability of every marketing initiative. This helps us deliver solid return on investment.”

Vault launched Xeromax’s website and began an initial push to drive traffic to the site. Vault plans to launch phase 2 of Xeromax’s marketing strategy soon. Watch for coverage in the news, on YouTube and on other sites.

About Vault Analytics

Vault Analytics is a privately-owned end-to-end marketing firm. Vault specializes in creating complete marketing programs for its clients, spanning idea generation, to website and content creation/improvement, to multi-channel marketing and ad campaigns. Everything Vault does is backed by data and tracked using the most advanced statistical and data visualization software available. This ensures that all our clients see bottom-line results. For more information or for partnership enquiries, visit www.vaultanalytics.com